THE BREW PUFF
The World's First Wearable Beverage Jacket
From AI viral sensation to actual reality. Join the early access list and be part of building this legendary jacket.
Get Early Access
Be the first to know when pre-orders open. Plus exclusive pricing for early supporters.
2026
100M+
VIRAL VIEWS
24
BEERS WORTH
COMING SUMMER
From Concept to Reality
It Started as a Joke
The video that got 100 million views? Just a wild video I made with AI. A beer puffer jacket that seemed impossible. But then, thousands of you started asking “where can I buy this?”
So we decided to make it real.
Contains AI-generated content of concepts for The Brew Puff
Built By The Community
This isn’t just The Brew Puff’s project—It’s ours. Designers, engineers, and fans all over the world are helping build this from the ground up.
You’ll see the entire process. Prototypes, testing, manufacturing. Full transparency.
Be part of the journey.
Not a Gimmick. The Real Deal
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8.5 Liter Capacity
Holds an approximate 24-pack of beer. That’s 8-9 liters of your favorite beverage ready to pour.
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Leak Proof Design
Professional-grade tubing + connections. Tested not to fail at the worst possible moment.
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Easy To Clean
Removable/reusable pouch system means simple cleanup. No weird smells or residue buildup.